01 · Consulting
Applied Behavioral Science
Research-grounded strategy on trust, motivation, and decision-making — applied to product, marketing, and organizational challenges rather than left in the literature.
Applied Behavioral Science & UX Research
Turn behavior into
strategy.
Kukiinsights helps technology and mission-driven teams understand what people actually do — then builds product, research, and organizational strategy around it.
- Applied Behavioral Science consultant for tech & mission-driven orgs
- UX Research & Product Strategy grounded in behavioral frameworks
- Cross-cultural qualitative research across markets and communities
- Distinguished focus on spirituality & spirit tech
- Columbia-trained researcher — Morton Deutsch International Center
- Co-author, Negotiation Journal (MIT Press) · TEDx-adjacent speaker
- Building Seek & Out There — behavioral products in development
Behavioral ScienceUX ResearchCross-Cultural ResearchProduct StrategySpirit TechCommunity DesignQualitative ResearchCoachingWellbeing
What we do
Six disciplines, one lens.
Each engagement draws on the same core method — rigorous behavioral inquiry, applied without losing the person at the center of it.
02 · Research
Cross-Cultural & Qualitative Research
Interviews, survey analysis, and pattern synthesis designed to surface what's actually true across markets and communities, not just the loudest signal.
03 · Product
UX Research & Strategy
Onboarding design, engagement strategy, and usability inquiry grounded in behavioral frameworks — built to inform roadmap decisions, not just validate them.
04 · Advisory
Product Strategy Advisory
Roadmap prioritization, community and feedback-loop design, and behavioral interventions for teams building consumer platforms in wellness, creator, and community tech.
05 · Coaching
Coaching for Wellbeing
One-on-one and team coaching that integrates behavioral science with contemplative, spiritual, and meaning-making practices — supporting sustainable performance, resilience, and whole-person growth.
06 · Instructional Design
Learning & Instructional Design
Curriculum, onboarding education, and learning-experience design for digital platforms — led by Chief Instructional Designer Stephanie Elizabeth Beckman and grounded in organizational and cross-cultural psychology.
How we work
Evidence first, always in context.
01
Observe
Ground in real behavior
We start with qualitative and quantitative signal from the people actually affected — not assumptions borrowed from another market.
02
Interpret
Apply a behavioral lens
Findings are read through established frameworks in judgment, cooperation, and cross-cultural psychology — then stress-tested against context.
03
Translate
Ship something usable
Every engagement ends in a decision-ready artifact: a strategy, a research report, a roadmap — never just a slide of interesting findings.
Co-Founders & Co-Managers
The people behind the practice.
Kukiinsights is led by two Members and Co-Managers — with contract researchers and UX/UI designers engaged as the practice scales.
Founder & Chief Behavioral Scientist
Anupriya Kukreja
Behavioral scientist, UX researcher, and product strategist. Her work sits at the intersection of academic research and applied practice — bringing peer-reviewed rigor to product and organizational questions, with a distinctive focus on spirituality and spirit tech.
- Columbia-trained researcher — Morton Deutsch International Center for Cooperation & Conflict Resolution
- Co-author, Negotiation Journal (MIT Press) — peer-reviewed publication
- Review board member for academic conference and journal submissions
- Cross-cultural qualitative research across markets, communities, and languages
- UX research and product strategy for tech and mission-driven organizations
- Building Seek & Out There — behavioral products in development
Behavioral ScienceUX ResearchProduct StrategyCross-Cultural Research
Co-Founder & Chief Instructional Designer
Stephanie Elizabeth Beckman
Stephanie co-leads Kukiinsights, extending its behavioral-science foundation into instructional design, learning experience, and consciousness-oriented experience design.
- Trained in International & Organizational Psychology — cross-cultural learning design
- Leads curriculum, onboarding education, and learning-experience design for digital platforms
- Designs assessment and evaluation frameworks that measure real learning transfer
- Facilitator for team workshops on collaboration, equity, and inclusion
- Applies consciousness-oriented and contemplative practice to experience design
Instructional DesignLearning ExperienceOrganizational PsychologyEquity & Inclusion
A distinguished focus
Spirituality & spirit tech.
Alongside its general consulting practice, Kukiinsights holds a distinguished focus on spirituality and spirituality technology — the fast-growing category of products that support faith, meaning-making, and inner life. Applied research territory most consultancies don't touch, and where Kukiinsights builds its own products as well as advising others'.
In development
Seek
A compatibility-based matching platform for people across faith traditions, paired with a B2B SaaS layer for spiritual communities and organizations. Applying the same behavioral rigor to how people find belonging in faith.
seekfaith.netlify.app
In development
Out There
A psychological visibility tool for creators, built around the gap between what creators make and what actually gets seen. Translating research on visibility, self-worth, and output into a usable product.
outthereweb.netlify.app
Governance
Advisory Board.
Kukiinsights' priorities and performance are governed by an independent advisor — Marcus U. Regueira.
Independent Advisory Board Member
Marcus U. Regueira
FIR Capital
Executive Coach, Board Member, Mentor, and Advisor at Zissou S.A., certified by the Mayo Clinic Wellness Program and the National Board for Health & Wellness Coaching (NBHWC), with a practice focused on spiritual mind-body unity. Marcus trained in the Spirituality Mind Body program at Teachers College, Columbia University — the same program that grounds Anupriya Kukreja's academic background, and the foundation of their advisory relationship at Kukiinsights.
Before his shift into coaching and advisory work, Marcus spent over two decades as co-founder and Chief Investment Officer of FIR Capital Partners, one of Brazil's earliest institutional venture capital firms. FIR backed and helped build category-defining companies including Akwan (acquired by Google), Oncoclínicas (acquired by Goldman Sachs Merchant Bank), and SambaTech, where he served as an Executive Board Member for six years.
As the Company's independent Advisory Board Member, Marcus holds authority to evaluate the Chief Behavioral Scientist's performance, direct business priorities, and recommend termination for cause — the oversight layer that sits above both Co-Managers.
Executive Coach & Board Member, Zissou S.A.Mayo Clinic & NBHWC CertifiedSpirituality Mind Body, Teachers College ColumbiaFormerly Co-Founder & CIO, FIR Capital
Let's talk about the people behind your product.
Applied Behavioral Science · UX Research · Product Strategy. Kukiinsights, LLC is registered in Delaware, with offices at 353 Lexington Ave, 4th Fl Ste 427, New York, NY 10016 — working with teams worldwide.